Influencer Marketing Campaign for IC Markets in MENA Region
Client: IC Markets
Industry: Forex and CFD Trading
Campaign: Influencer Marketing in MENA Region
Objective: Increase brand awareness and user sign-ups in the Middle East and North Africa (MENA) region.
Background:
IC Markets, a leading Forex and CFD trading platform, sought to expand its presence in the MENA region, a market with rapidly growing interest in online trading. With competition increasing, IC Markets needed a strategy that would resonate with local audiences and drive user engagement.
Strategy:
To achieve IC Markets’ goals, we designed an influencer marketing campaign tailored to the MENA region. We partnered with influential traders, financial experts, and lifestyle influencers across platforms like Instagram, YouTube, and Twitter. Our selection focused on influencers with strong engagement rates and credibility in the trading and finance space, ensuring authentic promotion of IC Markets.
Execution:
Influencer Selection: We carefully selected influencers known for their relevance to the trading community and their reach within MENA. Each influencer was chosen based on their ability to communicate complex financial concepts in a relatable way for the local audience.
Localized Content: The campaign content was tailored to reflect the cultural preferences and trading behaviors of MENA users. Influencers shared educational content about trading on IC Markets, success stories, and tutorials, all in the Arabic language to ensure deeper connection.
Multi-Platform Strategy: We diversified the campaign across YouTube, Instagram, and Twitter to maximize exposure. YouTube influencers created in-depth tutorials, while Instagram and Twitter influencers engaged followers with real-time trading updates and insights.
Engagement & Contests: To further engage the audience, we included interactive contests and giveaways where followers could win free trading credits on the platform, incentivizing sign-ups.
Results:
Brand Awareness: The campaign significantly boosted IC Markets’ visibility in the MENA region, reaching over 3 million people across all platforms.
User Sign-Ups: The influencer-driven content resulted in a 25% increase in new user sign-ups from MENA markets during the campaign period.
Engagement: Influencers saw an average engagement rate of 7%, with many followers expressing interest in learning more about Forex trading and the platform.
Cost Efficiency: The influencer marketing campaign achieved a lower cost per acquisition (CPA) compared to traditional paid media, proving cost-effective in gaining quality leads.
Conclusion:
The influencer marketing campaign for IC Markets successfully positioned the brand as a trusted trading platform in the MENA region. By leveraging local influencers and creating culturally relevant content, IC Markets was able to tap into a new market and grow its user base effectively.