New development in AI-powered marketing and digital strategy: UMK Elevates ‘Ikan Bekok’ With Smart Packaging, Digital Marketing. Here is our analysis of what this means for businesses and marketing professionals.
What You Need to Know
Here are the key details from this alert:
- KOTA BHARU, March 29 (Bernama) — Universiti Malaysia Kelantan (UMK) is elevatingikan bekok(fermented fish) products through packaging innovation and digital marketing to uplift the livelihood of the
- UMK Innovation Park (InnoPark) director Dr Tengku Fauzan Tengku Anuar said the project to commercialise the traditional delicacy began after researchers found thatikan bekok, popular in Kampung Geting
- He said the main problem was the traditional packaging using newspapers and non-airtight plastic, which made the product spoil quickly, turn slimy, and develop an unpleasant smell
- “UMK introduced packaging using vacuum sealing machines, while also providing exposure to the community on branding and digital marketing to improve the product’s competitiveness in the market,” he to
- He said the project, which was approved on Dec 13, 2019, was implemented from 2020 to 2021 and involved 14 UMK researchers from various fields
- Tengku Fauzan said the project was coordinated by the Institute for Poverty Research and Management (INSPEK), with the participation of 24 local food and seafood product entrepreneurs in Tumpat
- Source: UMK Elevates ‘Ikan Bekok’ With Smart Packaging, Digital Marketing
Marketing Industry Impact
Artificial intelligence continues to reshape the marketing landscape. From automated content creation to predictive analytics and personalized customer journeys, AI is enabling businesses to scale their marketing operations with unprecedented efficiency.
Strategic Takeaways
Forward-thinking businesses should evaluate how this development impacts their marketing stack. The companies that adopt AI-driven marketing strategies early will have a significant competitive advantage in customer acquisition and retention.
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Published by Samohamarketing on March 30, 2026. Source: UMK Elevates ‘Ikan Bekok’ With Smart Packaging, Digital Mark